Reputation management is the understanding or influencing of an individual’s or business’s reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results. There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development. bubble-badreviews

  • Reputation Data Points59% of their users considered customer reviews to be more valuable than expert reviews
  • 60% of online shoppers provide feedback about a shopping experience, and are more likely to give feedback about a positive experience than a negative one
  • 70% of Americans now say they look at product reviews before making a purchase
  • 70% of global consumers trust online consumer reviews, making them the second most trusted form of advertising behind earned media like word of mouth
  • 71% of online shoppers read reviews, making it the most widely read consumer-generated content
  • 71% used keyword searches to find products
  • 80% of online shopping time is spent researching products rather than buying them
  • 92% deemed customer reviews as “extremely” or “very” helpful
  • 92.5% of adults regularly or occasionally research products online before buying them in a store

Online users search for local business via social network:  

  •  70% read others’ experiencesOnline User
  • 65% learn more about businesses, brands, products and services
  • 53% compliment brands
  • 50% express concerns about brands, products, and services

  This makes social media a very good venue to build brands, customer loyalty, and word-of-mouth or viral promotion. It is a perfect platform to build your online reputation.   Why Choose Us? Choosing us means finally paying attention to your online reputation and having someone who is competently capable of managing it for you. It means you can focus on your core business without worrying about your reputation on the Internet. That’s one concern off your shoulders. And because we have the knowledge and the expertise, you can expect us to improve or restore your image online. This makes social media a very good venue to build brands, customer loyalty, and word-of-mouth or viral promotion. It is a perfect platform to build your online reputation. Choosing us means not having to hire and pay extra staff to take care of your ORM. There’s no need to purchase new equipment for extra employees or to pay rent for extra office space. It’s a more convenient and cost-effective way of maintaining your image in the online world. It also means you will have the opportunity to weaken your negative image by facilitating the publication of more positive reviews. Customers do not buy from businesses they cannot trust. A business that has too many negative comments online is hard to trust. Let us help you turn things around. You’ll see some immediate results such as the appearance of more positive reviews and comments.  However, online reputation management is a continuous process of building and improving your image online. To see the long-term results of ORM, let us manage your online reputation for a minimum recommended duration of nine months. More and more companies are buckling up for negative social media buzz, which can threaten a brand’s online reputation. You need to be prepared as well. Start with proper ORM for your business today.

Summary of what we do:

Research and Analysis Before we can start ORM efforts for your business, we need to determine the current state of your online reputation. We will conduct reputation and keyword research for you so that we know what appears about your business when prospects search for a particular keyword. Under this service, we can also set up a single blog or a natural link network, depending on what’s more applicable. Content creation may be required but we can also provide that for you.   Competitor Backlink Analysis We will also carry out research to analyze your competition and their online reputation. You need to know where you stand alongside your competitors as this also affects your online reputation. We will use competitive link finder and integrative link placement research tools.   Review Building You can submit genuine customer reviews about your product, service, or business and we will post them for you. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.   SMO Profile Creation and Optimization We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives. Social Media Boosting Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.   Content Generation We provide on-page and off-page content generation such as press release, article, and blog article. This content is optimized with the correct application of links, anchor texts and keyword usage. Users like valuable content and so search engines put much weight on content in their algorithms. The more useful the content you have on your web pages, the higher your web pages will rank on search engines and the better your reputation will be.   Examples of Techniques We Use:

  • Improving the ranking of existing web pages with positive content
  • Genuine customer review posting
  • Press releases and articles
  • Blogging
  • Social networking
  • Requesting removal of unwanted content or web pages from web masters
  • Proactively responding to issues and criticisms before they become difficult to control

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